WhatsApp Commerce Readiness Checklist

Catalog & Inventory Operations (5 points)

• High-resolution real product photography with clear size/fabric attributes
• Visible INR pricing on every catalog item (eliminating "DM for price" friction)
• Synchronized stock availability so out-of-stock items are removed immediately
• Logical collections configured (e.g. New Arrivals, Best Sellers, Festive)
• Direct WhatsApp chat links embedded across Instagram bio and website headers

Response & Conversion Protocols (5 points)

• Saved quick-reply keyboard shortcuts for UPI details, payment links, and FAQs
• Sub-5-minute first response protocol during active retail business hours
• Automated off-hours greeting stating exact store hours and expected reply time
• Standardized 3-step closing sequence (Selection → Payment Link → Address/GSTIN)
• Color-coded chat labels organizing leads from "New Enquiry" to "Paid & Dispatched"

Post-Purchase & Fulfillment (5 points)

• Immediate payment confirmation message with itemized order summary
• Automated dispatch notification with courier AWB tracking link
• Delivery check-in message sent 24 hours post-delivery with 1-tap feedback
• Repeat purchase re-engagement trigger scheduled based on product lifecycle
• Documented return/exchange response template resolving queries in under 24 hours

Compliance & Account Protection (5 points)

• Explicit customer opt-in collected at in-store billing or online checkout
• Strict zero-cold-broadcast policy to prevent spam reports and account bans
• Verified Meta Business Manager backed by GSTIN and business registration
• Mandatory two-factor authentication (2FA) enabled across all business admins
• Documented transition threshold: clear criteria for when to upgrade to the Cloud API